American Family Insurance
Our purpose
Our mission
Our vision
Our values
At American Family Insurance, our customers are at the center of everything we do. Our decisions are guided by their needs and aspirations, and we believe that by protecting their dreams through the products we offer, we can help make meaningful impact in their lives and in the communities we serve.
We’re always striving for excellence, whether it’s carefully managing and mitigating risk, creating amazing customer experiences, or developing cutting-edge products and services. We want to inspire our customers, protect what matters to them and help them rebuild if the unexpected happens.
Company history
We will turn 100 years old in 2027. As we approach that milestone, we recognize we are powered by our past, which has positioned us for the present and has prepared us for the future.
Company results
View our most recent annual report.
Careers
Interested in becoming part of our history? Explore careers at American Family.
